Energy attitude….
Posted by bbc on 24 May 2008 | Tagged as: musings
I’m not fanatical about reading the fine print on bottles and boxes, but I often do read anything that’s put in front of me. So I was trying a new energy drink that had been handed out as a sample from a booth at one of the street fairs. Some of them turn out to be undrinkable — no matter how good their energy inducing ingredients are. And some turn out to upset my stomach, which evidently is not too excited about being overloaded with extra energy production.
A few of them turn out to be keepers — and my sampling program moves on. This particular drink not only seems to meet the physical requirements, it also has attitude. For instance, the can says “The inside is natural. The outside is aluminum.” This is not only funny but unexpected. I was expecting the normal list of all the various nutrients and/or chemicals that were part of the drink. So I took a little closer look at the rest of the fine print and found it equally imbued with attitude.
There’s a warning about caffeine content, which goes as follows: “Not suitable for children, pregnant women, or people who are sensitive to caffeine. Recommended for people who have children, those trying to get pregnant, or people in search of natural energy.” I haven’t gone yet to see which mega-company is behind this energy drink, but I will. I’m curious to see if this dose of attitude is part of their general worldview or a departure for this one product.
And I’ll probably buy more of their product — which is of course the goal of the marketing campaign.
My desk was behind this column.